Insights

By Dexter Hastie It was a Monday morning when I first entered the Haggie Partners office. I was filled with nerves with no idea what to expect. Despite that, those nerves disappeared instantly when Emma welcomed me with a smile and took the time to introduce me to all the people behind Haggie Partners, who…

Don’t make the mistake of thinking that specialist trade publications are less worthy of attention that mass media. Last week the Telegraph complained bitterly in an article that Lloyd’s of London had “shunned” the newspaper and its national competitors following the publication of its annual results. Instead, the Telegraph wrote that Lloyd’s had focused on some “hand-picked”…

With the increase in popularity of large language models (LLMs) the communication landscape is starting to shift. We no longer have to consider only our human readers, but there is a case to be made for the significance of our robo-readers as well. With that in mind, I wanted to spend a little bit of…

By Dexter Hastie It was a Monday morning when I first entered the Haggie Partners office. I was filled with nerves with no idea what to expect. Despite that, those nerves disappeared instantly when Emma welcomed me with a smile and took the time to introduce me to all the people behind Haggie Partners, who…

Don’t make the mistake of thinking that specialist trade publications are less worthy of attention that mass media. Last week the Telegraph complained bitterly in an article that Lloyd’s of London had “shunned” the newspaper and its national competitors following the publication of its annual results. Instead, the Telegraph wrote that Lloyd’s had focused on some “hand-picked”…

With the increase in popularity of large language models (LLMs) the communication landscape is starting to shift. We no longer have to consider only our human readers, but there is a case to be made for the significance of our robo-readers as well. With that in mind, I wanted to spend a little bit of…

By Dexter Hastie It was a Monday morning when I first entered the Haggie Partners office. I was filled with nerves with no idea what to expect. Despite that, those nerves disappeared instantly when Emma welcomed me with a smile and took the time to introduce me to all the people behind Haggie Partners, who…

Don’t make the mistake of thinking that specialist trade publications are less worthy of attention that mass media. Last week the Telegraph complained bitterly in an article that Lloyd’s of London had “shunned” the newspaper and its national competitors following the publication of its annual results. Instead, the Telegraph wrote that Lloyd’s had focused on some “hand-picked”…

With the increase in popularity of large language models (LLMs) the communication landscape is starting to shift. We no longer have to consider only our human readers, but there is a case to be made for the significance of our robo-readers as well. With that in mind, I wanted to spend a little bit of…

By Dexter Hastie It was a Monday morning when I first entered the Haggie Partners office. I was filled with nerves with no idea what to expect. Despite that, those nerves disappeared instantly when Emma welcomed me with a smile and took the time to introduce me to all the people behind Haggie Partners, who…

Don’t make the mistake of thinking that specialist trade publications are less worthy of attention that mass media. Last week the Telegraph complained bitterly in an article that Lloyd’s of London had “shunned” the newspaper and its national competitors following the publication of its annual results. Instead, the Telegraph wrote that Lloyd’s had focused on some “hand-picked”…

With the increase in popularity of large language models (LLMs) the communication landscape is starting to shift. We no longer have to consider only our human readers, but there is a case to be made for the significance of our robo-readers as well. With that in mind, I wanted to spend a little bit of…

By Dexter Hastie It was a Monday morning when I first entered the Haggie Partners office. I was filled with nerves with no idea what to expect. Despite that, those nerves disappeared instantly when Emma welcomed me with a smile and took the time to introduce me to all the people behind Haggie Partners, who…

Don’t make the mistake of thinking that specialist trade publications are less worthy of attention that mass media. Last week the Telegraph complained bitterly in an article that Lloyd’s of London had “shunned” the newspaper and its national competitors following the publication of its annual results. Instead, the Telegraph wrote that Lloyd’s had focused on some “hand-picked”…

With the increase in popularity of large language models (LLMs) the communication landscape is starting to shift. We no longer have to consider only our human readers, but there is a case to be made for the significance of our robo-readers as well. With that in mind, I wanted to spend a little bit of…

By Dexter Hastie It was a Monday morning when I first entered the Haggie Partners office. I was filled with nerves with no idea what to expect. Despite that, those nerves disappeared instantly when Emma welcomed me with a smile and took the time to introduce me to all the people behind Haggie Partners, who…

Don’t make the mistake of thinking that specialist trade publications are less worthy of attention that mass media. Last week the Telegraph complained bitterly in an article that Lloyd’s of London had “shunned” the newspaper and its national competitors following the publication of its annual results. Instead, the Telegraph wrote that Lloyd’s had focused on some “hand-picked”…

With the increase in popularity of large language models (LLMs) the communication landscape is starting to shift. We no longer have to consider only our human readers, but there is a case to be made for the significance of our robo-readers as well. With that in mind, I wanted to spend a little bit of…

By Dexter Hastie It was a Monday morning when I first entered the Haggie Partners office. I was filled with nerves with no idea what to expect. Despite that, those nerves disappeared instantly when Emma welcomed me with a smile and took the time to introduce me to all the people behind Haggie Partners, who…

Don’t make the mistake of thinking that specialist trade publications are less worthy of attention that mass media. Last week the Telegraph complained bitterly in an article that Lloyd’s of London had “shunned” the newspaper and its national competitors following the publication of its annual results. Instead, the Telegraph wrote that Lloyd’s had focused on some “hand-picked”…

With the increase in popularity of large language models (LLMs) the communication landscape is starting to shift. We no longer have to consider only our human readers, but there is a case to be made for the significance of our robo-readers as well. With that in mind, I wanted to spend a little bit of…