Social media
Social media is a powerful communications channel and critically, one that people expect businesses and leaders to utilise.
We believe in making the most of all the communications tools available to you, whether traditional or modern, so we help our clients to understand how best to use social media, when to adapt it, and what channels are right to achieve your goals.
Social media enables you to set your own news agenda and discuss the topics that are important to your business with your target audience and potential customers. The following pages talk about how we help you to do this in the most effective way possible.
The power of social media
Social media strategy
Social media is a powerful communications channel and critically, one that people expect businesses and leaders to utilise.
We believe in making the most of all the communications tools available to you, whether traditional or modern, so we help our clients understand how best to use social media, when to adapt it, and what channels are right to achieve your goals.
Social media enables you to set your own news agenda and discuss the topics that are important to your business with your target audience and potential customers.
We help you through the process, setting up a strategic approach right from the start. Setting out your approach strategically is the key to success in using social media.
We work with you to understand why you are using new channels, what your messages are, and to create a strategy than ensures the right audience is receiving the appropriate messages.
Content generation and management
We work with you to understand your key messages before creating a plan for your social media approach that supports your communication objectives and is aligned with your overall plan.
Content is planned in advance and presented regularly through social media calendars that are approved by our clients to ensure you have a regular stream of relevant and engaging content. It may include (but is not limited to) press releases, podcasts, new hires, company culture, case studies, event/conference attendance/sponsorship, ESG updates, new initiatives or products, blogs, thought leadership articles, recruitment etc. Social media assets such as graphics, GIFs and other visual content is also built inhouse by our team.
Creating and posting regular content is important to build your following, engagement, brand visibility and website traffic.
Media training
We offer media training both at entry and more in-depth levels, with programmes tailored to our clients’ needs. For many clients, who speak mainly to knowledgeable sector specific press, a high-level overview of corporate PR and dealing with the media is precisely what is needed.
These sessions help participants to understand how they can use PR to build and support their profile, providing participants with an understanding of what a reporter/journalist is looking for in a story, helping them to understand the unspoken rules of journalism, learning key communication techniques, making the psychological jump and building their confidence.
Ideally, these sessions are run in person but can also be offered virtually.
More in-depth sessions, using television cameras and play back interviews can also be arranged where needed.
Social media training
As part of our wider social media service, we offer sessions to train and mentor our clients’ senior management and team members. We support you to improve social media integration and usage and educate your team on best practices.
The responses are of course dependent on the nature of the issues, and our team – composed of individuals with backgrounds in insurance broking, journalism, in-house, and PR agency experience – are well versed in myriad crisis communication issues and equipped to help firms navigate these circumstances.
Presentation training
Our presentation trainer has more years of experience than he might like us to admit in presenting and skills training. Through our presentation training, participants will learn, apply and practise proven ways of energising and engaging an audience, understanding how to play to their individual strengths and exceed their expectations.
Depending on the client’s need, we will create a bespoke approach that helps to ensure that they are comfortable, confident and well prepared when it comes to their turn in the spotlight – whether that is a solo speech, industry panel discussion, internal town hall meeting, or addressing audiences online.
Content writing and research
Creating your own content is a vital part of any communications strategy, whether this is white papers, fact sheets, marketing collateral, thought leadership, social media content or other ad hoc material.
Our team of first-class writers is available to develop thought leadership, craft copy and review internally produced content, applying intellectual rigour, a deep knowledge of the market and a careful sense of nuance to our writing and editing.
Online reputation management
With the power of social media and ease of accessibility, we understand that reputational risk issues can arise unexpectedly. We are constantly and actively listening to and monitoring your online reputation and engagement, and we alert you as quickly as possible to any reputational issues and respond as appropriate in collaboration with you.
Profile creation
Where needed, we can manage the creation of all your social media profiles across relevant platforms such as LinkedIn, X (formerly Twitter), Instagram, Facebook or YouTube. We make sure your profile is optimised for each specific platform and we ensure your profile is up to date and presents the best version of your company, monitoring and responding to changes in platforms’ functionality, add-on features and requirements.
Metrics
It is important for our clients to understand how their messages are landing with the target audience and how effective engagement is. We therefore produce regular social media performance metrics reports for our clients that include engagement rate against industry benchmarks and competitor analysis.