Public relations
How is your business perceived? What do people think about you? How do you want to be seen? We make it our mission to understand your business, your goals and your aspirations and we start by understanding the perception of your business and the challenges your brand may face. We believe that when you communicate effectively, it is powerful – it is an enabler. Every company has a story to tell, a journey they are on, and it is our job to ensure that you communicate this to those that matter. We use a range of tools and approaches to get this right for your company – we outline these in more detail across our website.
The power of PR
Strategic advice
The most effective corporate communications campaigns are part of a carefully considered and well-coordinated marketing plan. We provide strategic advice and planning to our clients to ensure that their communications are aligned to their corporate goals, and, crucially, that their goals are understood by their own employees.
Financial communications
For listed businesses, communication with investor audiences is a responsibility, but it also presents an opportunity. Effectively implemented, financial calendar and regulatory reporting can advance a company’s investment case, attract investors, and influence analyst opinion. We deliver effective financial communications programmes at every stage of a listed business’s development.
Corporate communications
We create and implement communication strategies that complement and support your business objectives. We identify and/or refine your messaging, develop a corporate narrative, find media opportunities, build relationships with journalists, shout your news from the rooftops, prepare articles and white papers demonstrating your expertise and give you every opportunity to be seen and heard in a positive light by your stakeholders. We also help you to limit and mitigate the impact of any bad news.
Crisis and issues management
Every company, large or small, no matter what the sector, sometimes goes through occasions when communication is more delicate, needing to be even more thoughtful and considered than usual. At times of significant change, or crisis, perceptions and communication can have a sudden impact on a business. When firms are navigating those issues, we often help to them to understand what perceptions are going to look like and how to manage those perceptions.
The responses are of course dependent on the nature of the issues, and our team – composed of individuals with backgrounds in insurance broking, journalism, in-house, and PR agency experience – are well versed in myriad crisis communication issues and equipped to help firms navigate these circumstances.
Internal communications
For many years internal communications was seen as the poor relation of external comms but nothing could be further from the truth. Attitudes had already begun to shift when the COVID-19 crisis arrived and forced the pace of change as companies had to find ways to speak to their workforce remotely.
Internal communications is vital to a company’s reputation – your biggest audience, and arguably your most influential audience, are the people who work for you. What they say about how your culture, your working environment, your policies, your flexibility, your duty of care etc., is more powerful than many companies realise.
Our expert team, including those with in-house internal communications experience, will help you work through your approach, considering how to ensure that internal communications is front and centre of your agenda and how to get it right.
Content writing and research
Creating your own content is a vital part of any communications strategy, whether this is white papers, fact sheets, marketing collateral, thought leadership, social media content or other ad hoc material.
Our team of first-class writers is available to develop thought leadership, craft copy and review internally produced content, applying intellectual rigour, a deep knowledge of the market and a careful sense of nuance to our writing and editing.
Events
Across financial services, conferences and events create an invaluable opportunity for our clients to demonstrate their thought leadership, knowledge and to build relationships. This is best done through a carefully planned and targeted approach, which is where we can support. Our role is to help maximise our clients’ effort, time and investment in conferences and events, whether that’s through creating messages, organising press meetings or achieving media coverage.
We support our clients to get the most out of industry events in the UK, US, Bermuda, Asia or wherever is most relevant for them.
We also help to organise events, often – though not solely – targeted at appropriate media – providing logistical support, co-ordination and venue sourcing.
Podcasts
The popularity of well-conceived, informative, relevant podcasts continues to hold steady. We are able to support our clients through planning, recording and distributing podcasts that will offer engaging content to their key audiences.
Training
Media training
We offer media training both at entry and more in-depth levels, with programmes tailored to our clients’ needs. For many clients, who speak mainly to knowledgeable sector specific press, a high-level overview of corporate PR and dealing with the media is precisely what is needed.
These sessions help participants to understand how they can use PR to build and support their profile, providing participants with an understanding of what a reporter/journalist is looking for in a story, helping them to understand the unspoken rules of journalism, learning key communication techniques, making the psychological jump and building their confidence.
Ideally, these sessions are run in person but can also be offered virtually.
More in-depth sessions, using television cameras and play back interviews can also be arranged where needed.
Social media training
As part of our wider social media service, we offer sessions to train and mentor our clients’ senior management and team members. We support you to improve social media integration and usage and educate your team on best practices.
Presentation training
Our presentation trainer has more years of experience than he might like us to admit in presenting and skills training. Through our presentation training, participants will learn, apply and practise proven ways of energising and engaging an audience, understanding how to play to their individual strengths and exceed their expectations.
Depending on the client’s need, we will create a bespoke approach that helps to ensure that they are comfortable, confident and well prepared when it comes to their turn in the spotlight – whether that is a solo speech, industry panel discussion, internal town hall meeting, or addressing audiences online.
Video content
With the use of video increasing as a means of communication for both internal and external audiences, more and more of our clients use our video offering to get their message across.
Our media production lead produces content that is visually stunning; working closely with our clients to ensure the finished product is implemented correctly and produces maximum returns. He is hugely skilled in drawing out the best of his subjects, soothing nerves, posing articulate questions and creating stimulating discussion to ensure the most effective and thoughtful content.
We excel in producing engaging media content, bridging the gap between corporate and creative disciplines and help to inform, educate and entertain audiences.